Impact Entrepreneurs Replication School: Day 2 – Marketing and Customer Relationship Management

January 24, 2012 at 6:24 am 1 comment

PSU’s Impact entrepreneurs, in partnership with Digital Divide Data and The Rockefeller Foundation, has been delivering Impact Sourcing Training to social entrepreneurs hand selected by Rockefeller. The training, hosted by digital Divide Data, is preparing these entrepreneurs from Africa and South Asia to launch or expand their own social enterprise initiatives in the Business Process Outsourcing space in their countries.

By Lindsey Dietz, PSU MBA Cnadidate and Week 1 Replication School Teacher in Cambodia

Today we completed the second day of the Marketing and Customer Relationship Management module at DDD. Our topics today began with the environmental scan utilizing tools such as the SWOT and the PEST analysis. In the afternoon we covered material including market segmentation and competitor analysis. Our group of participants managed to get through seven hours of difficult material with enthusiasm despite jet-lag. The energy of this group helps keep me focused and equally energized. I hope they can continue to bring good spirit to each module.

Participants hard at work

The material is dense and the classes are long making each day mentally and physically exhausting for both teachers and students. Teaching and learning in a classroom setting for these long periods is difficult! My respect for my teachers over the years is growing exponentially. I found a way to melt some of the stress away. Massages are inexpensive in Phnom Penh and becoming a nightly occurrence for me.

My confidence as a teacher is growing. I know the material well but it is always difficult to answer student questions and facilitate active discussion. I am lucky to be surrounded by such an active and respectful group. I am also thankful to be teaching alongside Carolyn McKnight who can help me while I’m struggling and give me feedback on my teaching style. I feel comfortable in the teaching role and am learning a lot about myself in the process.

Today Michael Chertok, the Chief Development Officer at DDD, spent over an hour with us describing DDD’s history and challenges they face as an organization. It is an honor to have Michael so directly involved in the classroom experience communicating with the participants while he is in Cambodia.

Michael Chertok, DDD Chief Development Officer

Michael mentioned some exciting news during his presentation. DDD has been ranked number 28 on a list of the top 100 NGO’s by The Global Journal ( Impact Entrepreneurs is proud to see their partners recognized for their work and impact. IE also works with Mercy Corps, which was listed as number 11. As a student I’m excited and proud to be involved with IE and DDD because of the impact they create. I believe my time here is making a difference and will continue to do so through the students in the program.

Entry filed under: DDD Replication School.

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1 Comment Add your own

  • 1. joshmathis  |  January 24, 2012 at 10:10 pm

    Dietz –

    Your team is very proud of you and we’re excited to get the full download when you get back. It sounds like you’re doing as well as we knew you would in the rigorous yet rewarding situation. I think we might be pioneering a new form of “impact tourism” here. Enjoy the experience!

    Thanks for the insightful posts. I’m looking forward to the next.


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