Impact Entrepreneurs Replication School: Day 4 – The Marketing in Cambodia Adventure Continues!

January 26, 2012 at 7:36 am Leave a comment

PSU’s Impact entrepreneurs, in partnership with Digital Divide Data and The Rockefeller Foundation, has been delivering Impact Sourcing Training to social entrepreneurs hand selected by Rockefeller. The training, hosted by digital Divide Data, is preparing these entrepreneurs from Africa and South Asia to launch or expand their own social enterprise initiatives in the Business Process Outsourcing space in their countries.

By Lindsey Dietz, PSU MBA Candidate and Week 1 Replication School Teacher in Cambodia

Every day of teaching brings new challenges and adventure. Today was no exception. I woke up to the sound of knocking at my door only to find one of my colleagues, Neil, and his partner had arrived safely from the U.S. It was wonderful to see friendly faces through my sleepy blur. Neil is teaching the finance module that is taking place next week. He decided to join us for the first few hours of class to meet the participants and tour the DDD offices. Carolyn, Neil and I enjoyed a wonderful tuk-tuk ride into the office together. It is certainly a fun way to start the day!

Neil and Carolyn on the way to the DDD office

This morning our participants each presented their value proposition statements and a few key marketing objectives that had been assigned as homework. I was proud to see that the participants understand the concepts and are diligently working to create strong objectives and value statements. This is a wonderful and strong group of people that is poised to make significant impact in their businesses when they return. Before starting the program I was worried that they wouldn’t value the marketing module. I often find that marketing is not considered as important as the other key subjects like finance or accounting. The participants have made me feel welcome and valued in this experience and shown true interest in the subject I am most passionate about.

In addition to learning marketing concepts this week we have attempted to incorporate customer relationship management principles. Today we had a wonderful guest speaker named Shane Schneider who is the COO of Infinity Insurance here in Phnom Penh. Infinity is one of DDD’s local customers that have been utilizing their data services for over two years. Shane spent about an hour with us discussing how DDD won his business, how service issues are addressed and what he values most about DDD. Shane was candid and spoke to many of the concepts that we were learning in class. His time with us gave our participants some examples of application of the theories and concepts we covered. It was also nice to have a way to break up the classroom time and the lecture format. Thank you again to Shane for taking the time to speak with us. To learn more about Infinity Insurance and their rapid growth please visit their website at

One of the participants in the marketing module this week is DDD’s own sales director Kunthy Kann. The other participants and the teachers have learned a great deal from Kunthy’s insight and perspective this week. Kunthy took the time today to share his moving story that truly speaks to the impact DDD makes on the lives of employees and beneficiaries. I want to share the abridged version of Kunthy’s story with you. Kunthy is from a rural area about 40 kilometers outside Phnom Penh. He graduated from High School in 1998 and didn’t have any opportunities except subsistence farming. His father had passed away when he was young and most of the family’s assets were sold to provide his older brother with money for an education. After one year of farming Kunthy decided it wasn’t for him and he ventured into the city. Kunthy spent time living in a temple in order to get food and shelter. Over time he found free educational facilities where he could learn English and some computer skills. Kunthy had a drive to educate himself. After some time he began teaching English to support himself. Eventually he stumbled upon a newly formed DDD in 2001. He got a job as a data transcriber (basic operator level). With hard work, dedication and passion Kunthy moved through the ranks and continued to develop his education. His story is an inspiration and is a perfect example of what each of our participants is trying to create. We want to create impact and change through personal development and training.

Kunthy Kann sharing his story

Thank you to Kunthy for sharing your moving story and inspiring our participants and our teaching staff!

I consider day four a success!

Entry filed under: DDD Replication School.

Impact Entrepreneurs Replication School: Day 3 is a success! Job Opportunity: Senior Advisor, Social Innovation Fund at Education Northwest

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