How a DIY Healthcare Delivery System Can Solve the American Health Crisis

July 23, 2014 at 11:50 am Leave a comment

Orchid Health Winner Pic_500pxl

Each year at the Elevating Impact Summit in Portland, a group of promising social entrepreneurs pitch their new ideas to an audience of hundreds. The audience selects their favorite to receive a cash prize and legal support, and in 2014 they chose Orchid Health.

The Orchid Health idea is to avoid the requirement of health insurance for primary and preventative care by having patients pay a monthly fee of around $50 for unlimited clinic visits. There is a flat-rate deal for small businesses and discounts for families and individuals who pay in advance. By working with clinics in Medically Underserved Areas, Orchid Health can profitably serve those on Medicaid and Medicare.

When Orchid Health stood up to pitch at the Summit, they were already having a momentous year. In 2014 alone they were granted $70K from Lane County’s Business Incentive Program, had won first place for concept-stage ventures at the Willamette Angel Conference, and secured over $100K from local investors.

While their three-minute pitch was awesome, and their press coverage has been extensive, I was still curious about the bright young innovators behind this radical new idea. I sat down with Orion Falvey and Oliver Alexander to try and understand how these recent university graduates were planning to turn health care delivery on its head.

Abby: Out of all the problems in the world, why try and fix Oregon’s primary care delivery?
Orion: I think the answer here is simple. What brought us to healthcare was the size of the industry, its potential scalability, and most importantly the opportunity to help people live happy and productive lives. We saw a service that was costing the average person thousands of dollars per year, yet was not solving any of their problems, and was sometimes even creating bigger problems itself. We strongly believe that primary and preventative care is the foundation of our country’s healthcare system, and that by working directly with patients to come up with a better solution, we will be able to save the entire system billions of dollars in the long run.

Abby: What’s new or different about Orchid Health compared to other primary care delivery programs?
Orion: We have taken a well-researched and well-supported framework for primary care, and created a do-it-yourself type model that allows us to move significantly faster than other healthcare organizations. The biggest change that we have made is removing insurance billing from everyday healthcare, which allows us to focus almost entirely on our patient experience.

Abby: How has your idea evolved since you started working on it? Was there a person, idea, experience, or policy change that influenced your work in a big way?
Orion & Oliver: The biggest change we have made is our decision to focus in rural communities that have at least 60% of their primary care needs not being met. Spending the past year working with the community of Oakridge, where our pilot clinic is opening next month, made us realize the true extent of what living without healthcare access is like. Additionally, rural communities provide us with a very defined population base, which we can use to show results and validate our model.

Orchid Oakridge Town Hall Pic copy

Abby: What does success look like for you and for Orchid Health?
Oliver: For us, success is being able to provide the highest quality patient-centered care, on par with the Mayo clinic, in each and every community like Oakridge across Oregon. Our model has the potential to help hundreds of thousands of people maintain and reclaim their health, while also saving them money, which is why we’re so excited about Orchid and the impact that it will have on the people who need healthcare the most.

You can find out more about Orion Falvey and Oliver Alexander, and more about the Orchid Health model here.

Entry filed under: Elevating Impact Summit, Events, Oregon entrepreneurship news, Social Entrepreneurship, Uncategorized. Tags: , , , , , , .

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